The Town Crest
The shield bearing the cross alludes to the early church and echoes the heraldic divisions of the provincial arms. The bezants, or gold coins, and the fish represent the local fishing industry and the fortunes of its bounty. The crown of the crest symbolizes a masoned town wall as used in the European tradition for the civic authorities. Its turrets take the form of maple leaves and pitcher plants, a botanical allusion to the location of the town in the Canadian province of Newfoundland. The caribou commemorates those who lost their lives in the battle of Beaumont- Hamel. The male supporter reinforces the importance of the fisheries and the female, the goddess Fortuna, a visual reference to the name of the town. The use of both genders reflects this community's commitment to equal opportunity. The compartment alludes to land and sea and the motto, Progressa Fortuna (Progress Fortune), reflects the optimism of the citizens.